Lyons Leather Co.

Lyons Leather Co. wanted to upgrade from looking like a startup to developing a premium, established look and feel that resonated with their target audience. We collaborated on defining an intentional brand direction and crafted new visuals that maintained the brand equity they’d already built.

I then applied this refreshed direction across all key brand touchpoints, including social media, email marketing, website design, packaging, and merch design, creating a more consistent and elevated brand experience.