Yak 'n Yeti

I designed a logo, stationary, packaging, photography and campaign for the clothing company Yak ‘n Yeti. The designs convey a handmade genuine clothing product with a cultural twist, using design elements seen in Nepal, hippie culture and native America.



The Yak ‘n Yeti campaign is to promote handmade, organic good quality products. Currently, China produces 65% of the world’s clothes and is the world’s largest manufacturer and exporter of textiles. Brands all over the world source their products from china because it is the cheapest way of manufacturing, low wages keep production costs down and thus maximise margins for brands, from fast fashion to luxury.